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Consumer Behaviour and Marketing Strategy

Engels | Paperback | 9783847305507 | 260 pagina's

A C Kiran Kumar, H R Uma - 9783847305507

 

Engels | Paperback | 9783847305507 | 260 pagina's

This research is on the buying behaviour and purchase pattern of consumers with reference to choices, service preferences and wants of various services offered by the cellular service operators in Karnataka state. An empirical study was conducted in order to know and understand the needs and wants of consumers using the cellular services. Hypotheses testing, factor analysis and cluster analysis was used for the purpose. The impact of income, education, occupation and gender analyzed with the help of cross tabulation. In order to arrive at this we made use of Statistical Analysis System (SAS) application and Statistical Package for the Social Sciences (SPSS). It was found out that private cellular services were preferred compared to that of public service provider, irrespective of rural and urban consumers.

 

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Consumer Behaviour and Marketing Strategy Engels | Paperback | 9783847305507 | 260 pagina's
TaalEngels
BindwijzePaperback
Verschijningsdatumdecember 2011
Aantal pagina's260 pagina's
IllustratiesNee
Auteur(s)A C Kiran Kumar | H R Uma
UitgeverLap Lambert Academic Publishing
Extra groot lettertypeNee
Gewicht386 g
StudieboekJa
Verpakking breedte152 mm
Verpakking hoogte229 mm
Verpakking lengte229 mm



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