Wat is dit voor site? Wij zoeken de goedkoopste boeken op internet. Data Mining in Customer Relationship Managementvonden we het goedkoopst op Bol.com voor €67.99. We hebben gezocht in nieuwe en tweedehands boeken. Rechtsonderaan de pagina kan je het boek direct bestellen via Bol .com.
Engels | Paperback | 9783659243349 | 108 pagina's
Nekvapil Viktor - 9783659243349
Engels | Paperback | 9783659243349 | 108 pagina's
The book addresses possibilities of deploying the freeware data mining system LISp-Miner in customer relationship management (CRM), specifically in the area of lead management. The data used in the project were obtained from a major logistic company operating worldwide (the company wished to remain anonymous). The principle aim of the project is to provide information contributing to the possible change of internal processes of the company. Further aims are to propose directions of the use of the LISp-Miner when solving a similar data mining task, and propose a simple and understandable way of presenting the results. The aims have been achieved through analysis in compliance with the CRISP-DM Methodology. The asset of the book is the description of the whole project, which includes the analysis of real data using the LISp-Miner. The book also offers instructions and recommendations for similar future projects. Section I outlines the LISp-Miner and its procedures. Section II - A case study describes the process of analysing the data. Section III summarises the observations gained during the entire project and gives recommendations and instructions for similar projects.
Levertijd: 3 - 4 weken
€
Data Mining in Customer Relationship Management Engels | Paperback | 9783659243349 | 108 pagina's | |
---|---|
Taal | Engels |
Bindwijze | Paperback |
Verschijningsdatum | januari 2013 |
Aantal pagina's | 108 pagina's |
Illustraties | Met illustraties |
Auteur(s) | Nekvapil Viktor |
Uitgever | Lap Lambert Academic Publishing |
Extra groot lettertype | Nee |
Gewicht | 168 g |
Studieboek | Nee |
Verpakking breedte | 152 mm |
Verpakking hoogte | 229 mm |
Verpakking lengte | 229 mm |