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Challenges and opportunities in CEE banking industry

Engels | Paperback | 9783639489934 | 152 pagina's

Simone Sattler - 9783639489934

 

Engels | Paperback | 9783639489934 | 152 pagina's

Foreign banks, especially Austrian banks, dominate the Central and Eastern European market. But why is it like that? This book points out the challenges (new regulations, changes in technology, competition, etc. ...) and the opportunities (still existing growth potential due to unsaturated market, etc. ...) Austrian banks face in CEE. It is pointed out how subsidiaries of Austrian banks perform compared to other banks in CEE. The aim of this book was to find an answer to the following question: Which internal and external factors lead to success or failure of Austrian subsidiary banks in Central and Eastern Europe? There already exists much literature which concentrate on the potential and the difficulties of the CEE market and many reports and journals focus on the effect of foreign banks on domestic competitors. However, in this book more detailed information about the development of Austrian banks in CEE provided. Experts of Austrian banks with subsidiaries in CEE were asked about internal (strengths/weaknesses) and external factors (opportunities/threats) which have impact on their business activities in Central and Eastern Europe. All in all, this book emphasizes which advantages and disadvantages Austrian banks have compared to their competitors and which factors they have to consider in their strategic planning process.

 

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Challenges and opportunities in CEE banking industry Engels | Paperback | 9783639489934 | 152 pagina's
TaalEngels
BindwijzePaperback
Verschijningsdatumnovember 2013
Aantal pagina's152 pagina's
IllustratiesMet illustraties
Auteur(s)Simone Sattler
UitgeverAv Akademikerverlag
Extra groot lettertypeNee
Gewicht231 g
StudieboekNee
Verpakking breedte152 mm
Verpakking hoogte229 mm
Verpakking lengte229 mm



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