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Kickass Copywriting in 10 Easy Steps

Engels | Druk: 1 | E-book | 9781613081907 | 304 pagina's

Susan M. Gunelius, Susan M. Gunelius - 9781613081907

 

Engels | Druk: 1 | E-book | 9781613081907 | 304 pagina's

Don't Just Say It Sell it!


You don't need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits.


''Kick-ass Copywriting in 10 Easy Steps is a must-read for any small to midsized business owner. It translates difficult writing ideas into everyday language and empowers the average business owner to write more persuasively in a simple, step-by-step process. My advice? Buy this book and read it twice!''

-Dean Reick, direct marketing copywriter, DirectCreative.com


'' ...Susan's warm, engaging style and emphasis on real-world specifics will make even the most writing-phobic business owners feel more confident in their advertising efforts. Susan packs plenty of useful copywriting tools, illustrations, and checklists between the covers, too. Her full-featured 'Copywriting Outline' is surely worth the entire price of admission. Kick-ass Copywriting in 10 Easy Steps is a superb addition to any small-business owner's ready-reference shelf.''

-Roberta Rosenberg, ''The Copywriting Maven'' and President, MGP Direct Inc.


Susan Gunelius has created a simple-to- understand guide to writing effective and hard working copy for nonprofessionals such as small-business owners and others who recognize they need to develop this essential skill to promote their business. Kick-ass Copywriting in 10 Easy Steps covers virtually every topic the aspiring copywriter needs to know, from the crafting of impactful copy, to where best to run it. Ms. Gunelius' book should be on every small business owner's bookshelf."

-George Parker, creative consultant, author of MadScam,

and advertising blogger at Adscam and Adhurl

 

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Kickass Copywriting in 10 Easy Steps Engels | Druk: 1 | E-book | 9781613081907 | 304 pagina's
TaalEngels
BindwijzeE-book
Druk1
Verschijningsdatum2012-03-29
Aantal pagina's304 pagina's
Ebook formaatAdobe ePub
Bestandsgrootte ebook4 MB
IllustratiesNee
Auteur(s)Susan M. Gunelius | Susan M. Gunelius
UitgeverEntrepreneur Press
Lees dit ebook opAndroid (smartphone en tablet) | Kobo e-reader | Desktop (Mac en Windows) | iOS (smartphone en tablet) | Windows (smartphone en tablet) | Overige e-reader
Ebook formaatAdobe ePub
Extra groot lettertypeNee
Oorspronkelijke releasedatum2012-03-29
Verpakking hoogte13 mm



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