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Handbook of Marketing Decision Models

Engels | Druk: Softcover reprint of hardcover 1st ed. 2008 | Paperback | 9781441946102 | 630 pagina's

Berend Wierenga - 9781441946102

 

Engels | Druk: Softcover reprint of hardcover 1st ed. 2008 | Paperback | 9781441946102 | 630 pagina's

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models.


Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.

 

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Handbook of Marketing Decision Models Engels | Druk: Softcover reprint of hardcover 1st ed. 2008 | Paperback | 9781441946102 | 630 pagina's
TaalEngels
BindwijzePaperback
DrukSoftcover reprint of hardcover 1st ed. 2008
Verschijningsdatumfebruari 2010
Aantal pagina's630 pagina's
IllustratiesNee
Auteur(s)Berend Wierenga
RedacteurBerend Wierenga
UitgeverSpringer-Verlag New York Inc.
Extra groot lettertypeNee
Gewicht967 g
Verpakking breedte155 mm
Verpakking hoogte38 mm
Verpakking lengte235 mm



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