Wat is dit voor site? Wij zoeken de goedkoopste boeken op internet. Services Marketing Managementvonden we het goedkoopst op Bol.com voor €40.64. We hebben gezocht in nieuwe en tweedehands boeken. Rechtsonderaan de pagina kan je het boek direct bestellen via Bol .com.

Services Marketing Management

Engels | E-book | 9781136366789 | 280 pagina's

Peter Mudie, Angela Pirrie - 9781136366789

 

Engels | E-book | 9781136366789 | 280 pagina's

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements.


This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring more on the Internet, the inclusion of material on call centres in respect of service delivery and service encounter; additional material on customer relationship management (CRM); consideration of frontline employees and internal marketing; and a discussion of revenue management issues in managing demand and capacity.


Particularly suitable for students on marketing, business and hospitality courses who require a good grounding in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied in the real world.


A web based lecturer resource accompanies the text.

 

 Levertijd:   Direct beschikbaar

40.64

Services Marketing Management Engels | E-book | 9781136366789 | 280 pagina's
TaalEngels
BindwijzeE-book
Verschijningsdatumjuni 2012
Aantal pagina's280 pagina's
Ebook formaatAdobe ePub
Bestandsgrootte ebook5,5 MB
IllustratiesNee
ISBN139781136366789
AuteurPeter Mudie | Angela Pirrie
UitgeverRoutledge
Extra groot lettertypeNee



Laat hier je e-mail adres achter en de prijs die je voor het boek wil betalen. Wij laten je dan automatisch weten wanneer het boek voor jouw prijs beschikbaar is.



  Bekijk alle opties Afrekenen  Voeg toe aan lijst 

Gerelateerde producten