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Corporate Communications

Engels | Hardcover | 9780899300283 | 298 pagina's

William V. Ruch - 9780899300283

 

Engels | Hardcover | 9780899300283 | 298 pagina's

William V. Ruch examines and compares corporate communications systems in the United States and Japan to discover what each can learn from the other. The author demonstrates that business organization in each country is highly reflective of the overall culture. In American corporations, communication is intended to transmit information rapidly; it is direct, efficient, and invites confrontation. Japanese corporate communciation also transmits information, but adds an element of emotional massage. In both countries business communcation is characterized by direction: American companies have strong downward systems; Japanese companies have strong upward systems. Most channels of communication used in American firms are also used in Japan, but some Japanese techniques could not and should not be used in the United States. Ruch argues that American and Japanese corporations cannot learn a great deal from one another. In fact, the only thing that Americans should learn is the value of a strong system of upward communication. The Japanese should learn that they need a faster system of decision making than the ringi system currently in use.

 

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76.00

Corporate Communications Engels | Hardcover | 9780899300283 | 298 pagina's
TaalEngels
BindwijzeHardcover
Verschijningsdatumdecember 1984
Aantal pagina's298 pagina's
IllustratiesNee
Auteur(s)William V. Ruch
UitgeverAbc-Clio
Extra groot lettertypeNee
Gewicht299 g
StudieboekJa
Verpakking breedte156 mm
Verpakking hoogte19 mm
Verpakking lengte230 mm



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