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Language of Tourism

Engels | Druk: 1 | Hardcover | 9780851989990 | 304 pagina's

Graham Dann - 9780851989990

 

Engels | Druk: 1 | Hardcover | 9780851989990 | 304 pagina's

Languages convey messages, have a heuristic or semantic content, and operate through a conventional system of symbols and codes. In this book, it is shown that tourism, in the act of promotion, as well as in the accounts of its practitioners and clients, has a discourse of its own. The language of tourism is however much more than just a metaphor. Through pictures, brochures and other media, the language of tourism attempts to seduce millions of people into becoming tourists and subsequently to control their attitudes and behavior. Tourists, in turn, contribute further to this language through the communication of their experiences. This book provides the first sociolinguistic treatment of tourism. It draws on both semiotic analyses of tourism and on the content of promotional material produced by the tourism industry. The author writes in a way that is both rigorous but accessible. Providing a highly original treatment, the book is of interest to all studying tourism from a social science perspective. In addition, it has important implications for tourism marketing and for professionals in the tourism industry.

 

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Language of Tourism Engels | Druk: 1 | Hardcover | 9780851989990 | 304 pagina's
TaalEngels
BindwijzeHardcover
Druk1
Verschijningsdatumapril 1996
Afmetingen24,8 x 16,5 x 2,5 cm
Aantal pagina's304 pagina's
IllustratiesNee
AuteurGraham Dann
UitgeverCabi Publishing
Extra groot lettertypeNee
Gewicht598 g
Verpakking breedte156 mm
Verpakking hoogte17 mm
Verpakking lengte234 mm



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