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Essentials of Business Research Methods

Engels | Druk: 2nd New edition | Paperback | 9780765626318 | 496 pagina's

Joseph F. Hair, Jr, Mary Wolfinbarger - 9780765626318

 

Engels | Druk: 2nd New edition | Paperback | 9780765626318 | 496 pagina's

Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.

 

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Essentials of Business Research Methods Engels | Druk: 2nd New edition | Paperback | 9780765626318 | 496 pagina's
TaalEngels
BindwijzePaperback
Druk2nd New edition
Verschijningsdatummaart 2011
Aantal pagina's496 pagina's
IllustratiesNee
Auteur(s)Joseph F. Hair, Jr | Mary Wolfinbarger | Joseph F. Hair, Jr | Phillip Samouel | Michael J Page | Arthur H Money | Mary Wolfinbarger
UitgeverTaylor & Francis Ltd
Extra groot lettertypeNee
Gewicht885 g
StudieboekJa
Verpakking breedte191 mm
Verpakking hoogte235 mm
Verpakking lengte235 mm



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