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Buzz Marketing with Blogs For Dummies

Engels | Druk: New title | Paperback | 9780764584572 | 360 pagina's

Susannah Gardner, Xeni Jardin - 9780764584572


Engels | Druk: New title | Paperback | 9780764584572 | 360 pagina's

In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you:

  • Introduce the people behind your business
  • Discuss relevant issues
  • Provide a clearinghouse for information and expertise
  • Show your business as a good corporate citizen
  • Support an exchange of ideas
  • Get honest feedback from your customers
  • Affect public opinion
If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to:
  • Set up and maintain a blog, write in blogging style, and observe blogging etiquette
  • Define your audience and target your blog to reach them
  • Involve your customers, earn their trust, educate the public, and build community
  • Avoid possible legal pitfalls while keeping your blog interesting
  • Encourage contributions and links to your blog
  • Use images and design an eye-catching format
  • Optimize your blog for top search engine ratings, track your results, and measure your success
Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!


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Buzz Marketing with Blogs For Dummies Engels | Druk: New title | Paperback | 9780764584572 | 360 pagina's
DrukNew title
Verschijningsdatumapril 2005
Aantal pagina's360 pagina's
Auteur(s)Susannah Gardner | Xeni Jardin
UitgeverJohn Wiley & Sons Inc
Originele TitelBuzz Marketing with Blogs for Dummies
Extra groot lettertypeNee
Gewicht512 g
Verpakking breedte0 mm
Verpakking hoogte0 mm
Verpakking lengte0 mm

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