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The Brand Advocate

Engels | Paperback | 9780595376193 | 64 pagina's

Bill Nissim - 9780595376193

 

Engels | Paperback | 9780595376193 | 64 pagina's

What is a brand advocate and how do you become one? Author Bill Nissim answers these questions and shows you how to become a successful brand advocate in the strategy-driven workbook, The Brand Advocate. In each chapter, Nissim unveils the essentials of branding while encouraging you to reflect on your current situation. More importantly, the book compels you to actively respond to his questions by means of an interactive approach. Nissim takes his accumulated professional experience and education in this field and condenses it into building blocks that help you create a powerful brand strategy for your organization. Topics include: * The basics of branding * Branding essentials * Market analysis * Traps and pitfalls * ROI and other brand metrics * And much more! In order to be successful, companies must elevate branding to a strategic position within the organization. The Brand Advocate will guide you through the steps of building a successful brand.

 

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The Brand Advocate Engels | Paperback | 9780595376193 | 64 pagina's
TaalEngels
BindwijzePaperback
Verschijningsdatumdecember 2005
Aantal pagina's64 pagina's
IllustratiesMet illustraties
ISBN139780595376193
AuteurBill Nissim
UitgeverIuniverse
Originele TitelThe Brand Advocate: A Strategy-Driven Workbook
Extra groot lettertypeNee



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