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Culture and Public Relations

Engels | Hardcover | 9780415887267 | 290 pagina's

Sriramesh, Krishnamurthy - 9780415887267

 

Engels | Hardcover | 9780415887267 | 290 pagina's

Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the corporate cultures of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.

 

 Levertijd:   3 - 4 weken

142.00

Culture and Public Relations Engels | Hardcover | 9780415887267 | 290 pagina's
TaalEngels
BindwijzeHardcover
Verschijningsdatumjuni 2012
Aantal pagina's290 pagina's
IllustratiesNee
Auteur(s)Sriramesh, Krishnamurthy
RedacteurKrishnamurthy Sriramesh
Co-redacteurDejan Vercic
UitgeverTaylor & Francis Ltd
Extra groot lettertypeNee
Gewicht522 g
StudieboekJa
Verpakking breedte152 mm
Verpakking hoogte229 mm
Verpakking lengte229 mm



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