Wat is dit voor site? Wij zoeken de goedkoopste boeken op internet. Learn Popular Retail Strategies (Collection)vonden we het goedkoopst op Bol.com voor €0. We hebben gezocht in nieuwe en tweedehands boeken. Rechtsonderaan de pagina kan je het boek direct bestellen via Bol .com.

Learn Popular Retail Strategies (Collection)

Engels | Druk: 1 | E-book | 9780133742480 | 497 pagina's

Richard Hammond, Rick Deherder - 9780133742480


Engels | Druk: 1 | E-book | 9780133742480 | 497 pagina's

The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retailincorporates several valuable chapters, including: Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten. How to use data to drive profit and growth. How to do more with less, and maximize the value each team member brings to the table. How to use new technology to develop highly productive, innovative Remote Teams . Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies. ? Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy, two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce: ? A start-to-finish system for planning and executing effective campaigns. ? Powerful new tools for influencing shopper behavior and driving better results. Practical, workable techniques for measuring performance - including a breakthrough approach for measuring ROI from the standpoint of all stakeholders. ? Best practices models for integrating internal and syndicated research. Trend analysis to help retailers chart the future trajectory of marketing, and position themselves appropriately. ? Shopper Intimacy contains extensive case studies, charts, pictures, and illustrations designed to deepen marketers' understanding. Above all, it presents practical learnings that cut across all retail segments, with data to support the authors' conclusions, and techniques for successfully applying them.




Learn Popular Retail Strategies (Collection) Engels | Druk: 1 | E-book | 9780133742480 | 497 pagina's
Verschijningsdatumaugustus 2013
Aantal pagina's497 pagina's
Ebook formaatAdobe ePub
IllustratiesMet illustraties
Auteur(s)Richard Hammond | Rick Deherder | Dick Blatt
UitgeverFt Press
Lees dit ebook opAndroid (smartphone en tablet) | Kobo e-reader | Desktop (Mac en Windows) | iOS (smartphone en tablet) | Windows (smartphone en tablet)
Ebook formaatAdobe ePub
Extra groot lettertypeNee
Gewicht1 g

Laat hier je e-mail adres achter en de prijs die je voor het boek wil betalen. Wij laten je dan automatisch weten wanneer het boek voor jouw prijs beschikbaar is.

  Bekijk alle opties  Afrekenen  Voeg toe aan lijst