Wat is dit voor site? Wij zoeken de goedkoopste boeken op internet. Turning Silver into Goldvonden we het goedkoopst op Bol.com voor €0. We hebben gezocht in nieuwe en tweedehands boeken. Rechtsonderaan de pagina kan je het boek direct bestellen via Bol .com.

Turning Silver into Gold

Engels | Druk: 1 | Paperback | 9780132311991 | 304 pagina's

Mary Furlong - 9780132311991


Engels | Druk: 1 | Paperback | 9780132311991 | 304 pagina's

As they age, America's 78 million baby boomers will live more active, creative, inventive lives than any generation before them. This represents a truly enormous business opportunity. In this book, the world's number one authority on marketing to "post-50" baby boomers offers a complete blueprint for profiting from that opportunity.

Dr. Mary Furlong reveals breakthrough product and service opportunities, and gives you the tools, resources, techniques, and data you need to capitalize on them. She offers powerful insight into baby boomers' new lifestage transitions in housing, health, fitness, finances, family, fashion, romance, travel, and work—and the new brand choices they're about to make.

Throughout, Furlong combines extensive, authoritative market research with inspirational stories about passionate, tenacious entrepreneurs and brand leaders who are blazing new trails in these fast-growing markets. You'll learn how to segment boomer markets, and identify opportunities to innovate entirely new categories of products and services. You'll discover which sales and marketing strategies really work, and even uncover opportunities in the surprising worldwide boomer market.

Five trends shaping the next baby boomer revolution

Global markets, longevity, lifestage transitions, technology, and spirituality

From concept to product to financing, and beyond

All you need to execute on your baby boomer product/service opportunity

The new healthcare revolution, the new healthcare business

How boomers are using the newest innovations to take control over their health futures

Sex and romance: I'll have what she's having

The new sexual revolution: making it feel like the first time—or better

Choosing families, making connections

Powerful new opportunities in helping boomers reach out and connect




Turning Silver into Gold Engels | Druk: 1 | Paperback | 9780132311991 | 304 pagina's
Verschijningsdatumjanuari 2007
AfmetingenAfmeting: 22,9 x 15,2 x 1,9 cm
Aantal pagina's304 pagina's
Auteur(s)Mary Furlong
UitgeverPearson Education (Us)
Extra groot lettertypeNee
Gewicht414 g
Verpakking breedte155 mm
Verpakking hoogte15 mm
Verpakking lengte230 mm

Laat hier je e-mail adres achter en de prijs die je voor het boek wil betalen. Wij laten je dan automatisch weten wanneer het boek voor jouw prijs beschikbaar is.

  Bekijk alle opties  Afrekenen  Voeg toe aan lijst