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The Advertising Agency Business

Engels | Druk: 1 | E-book | 9780071612739 | 288 pagina's

Eugene J. Hameroff, Eugene J. Hameroff - 9780071612739

 

Engels | Druk: 1 | E-book | 9780071612739 | 288 pagina's

When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how to:

  • Start an agency
  • Manage your agency profitably with key financial insights, including expert guidance on determining income and profit; allocating gross income, developing solid billing procedures; identifying key operating figures; developing timely, reliable financial reports for your agency and for your clients
  • Evaluate an agency
  • Structure ownership
  • Manage, develop, and evaluate personnel
  • Develop mutually beneficial relationships with clients and suppliers
  • Generate new business through aggressive lead generation knowledgeable assessment of client personnel blockbuster presentations
Drawing on more than a half century of experience in agency administration, finance, and general management, this all-new edition is the indispensable guide for every advertising professional and for anyone who wants to know more about successful advertising business practice.

 

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The Advertising Agency Business Engels | Druk: 1 | E-book | 9780071612739 | 288 pagina's
TaalEngels
BindwijzeE-book
Druk1
Verschijningsdatummaart 1998
Aantal pagina's288 pagina's
Ebook formaatAdobe ePub
IllustratiesNee
Auteur(s)Eugene J. Hameroff | Eugene J. Hameroff | Herbert S. Gardner
UitgeverMcgraw Hill
Lees dit ebook opAndroid (smartphone en tablet) | Kobo e-reader | Desktop (Mac en Windows) | iOS (smartphone en tablet) | Windows (smartphone en tablet)
Ebook formaatAdobe ePub
Extra groot lettertypeNee
StudieboekJa



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